I’d like you to meet my friend Rachel. She’s one of my favorite clients.

If you met her, I bet you’d be fast friends from the start, because that’s how she is with everyone.

But for some strange reason, she always has the worst luck in her search for love.

One night, I got a call just as I was closing up the office to head home. It was Rachel.

I recognized it right away… the catch in her throat… the hurt in her voice.

I rushed to meet her at the Starbucks around the corner from my office.

From the running eyeliner and the red, puffy eyes, it was obvious it was really bad this time.

She told me about Mike. Three months ago she was smitten and in love.

They’d met at her best friend’s wedding and instantly hit it off. He did everything right.

He surprised her with lunch at work. He called her literally every night. And he planned out fun and romantic dates.

And Rachel felt like she’d finally found the love she had wanted so badly for so long.

That was until three months later… When something happened that every woman dreads…

Rachel first noticed the signs in Mike’s voice.

He was suddenly so quiet and distant and Rachel didn’t know why, or what she had done wrong.

Before, they were almost inseparable. You could practically feel the sparks fly between them.

But now… the surprise “drop-ins” had disappeared. He no longer called at the end of the night.

Anytime she texted him he would respond hours later with short, one-word replies.

He was suddenly so quiet and would respond a text message in hours, with short replies.

Rachel kept calm and played it cool.

But after two days of gut-wrenching silence, Rachel had reached a boiling point.

And even though she never meant to come off as “needy”, she left 8 missed calls on Mike’s cell phone that night and

countless texts which she could see he’d read, but chosen to ignore.

She went to sleep crying that night.

It wasn’t until the following afternoon that Mike finally responded.

She almost let it go to voicemail, but changed her mind and picked it up at the last second.

Rachel wanted to scream, but before she had a chance, Mike apologized and told her he had a lot on his plate at work.

He assured her everything was fine and suggested dinner the following night at their favorite restaurant.

Then he promised he would call her the next day to nail down a time.

Rachel had no idea Mike was only telling her what she wanted to hear.

As Rachel hung up the phone, she felt like she could finally breathe again and that night she slept like a baby for the first time in days.

The next day she even came home early from work to fix her hair and put on Mike’s favorite dress. Then she waited for his call…

Of course, Mike’s call never came.

And no matter how many times she texted him, he never responded.

Mike had broken off the relationship. He disappeared from her life without a reason or a goodbye.

And the worst part was, she felt too embarrassed to even call her friends for support.

She didn’t understand how something so perfect could shatter so quickly.

I hadn’t touched my coffee. I rubbed my eyes, cleared my throat, and asked if I could see her cell phone.

I wanted to see how bad things actually were.

Mike had broken off the relationship, and dissappeared without a reason or goodbye. My heart sank.

 I scrolled through pages of unanswered texts, something caught my attention.

It was the last text Mike had sent to Rachel before he pulled away.

There was one phrase in it that jumped out at me. It was almost like a hidden plea for help.

And that’s when it hit me.

On a hunch, we ran back to my office and dug through my notes from previous clients.

Sure enough, buried in one of those notes was that same core phrase from Mike’s text message.

As I sifted through more of these notes, variations of the same phrase popped up again and again.

I realized I had stumbled upon a pattern.

And it struck me that this pattern was connected to a deep-seated obsession in every man’s mind.

That’s when everything clicked. I suddenly knew exactly what Rachel had to do.

It was a long shot, but I explained my idea to her…

I told her that since Mike wasn’t answering his phone, she needed to trigger his secret obsession,

or what I now call The ‘Hero Instinct’ with a signal that would immediately get his attention.

Even something like a text message or a Facebook message would work.

So I gave Rachel a simple 12-word text that she could send to Mike.

And even though I didn’t realize it at the time, I had just created the very first “Secret Signal”.

Because hidden in those 12 innocent words was a subtle trigger phrase that was about to change everything.

Rachel send this simple 12-word text to Mike, that was about to change everything

Rachel was skeptical at first…

But as she read the words out loud, her eyes lit up and I knew it clicked for her.

So she crossed her fingers and hit send.

Rachel was shocked when that very night, Mike showed up at her apartment door.

It was his shaky voice that gripped her instantly and made her listen more intently to the words he spoke next:

“I’ve realized that I won’t be happy without you in my life.”

He never seemed more sure of anything. She immediately felt the relationship had changed. And it had.

She began to see glimpses of a deeper side of Mike.

He was so much warmer and more open. And he seemed healthier and happier, too.

They were deeply in love again.

And to think, it all started with that one secret signal in Rachel’s 12-word text message.

Now, if you’re going through something like Rachel was, I want you to know: it’s not your fault.

It’s not something you did or didn’t do.

a man’s heart will always be elusive until you understand what drives him on a primal, instinctive level 

and how the subtle things you say and do deeply affect him.

All comes down to understanding his Hero Instinct.

By now you’re probably wondering what exactly IS the Hero Instinct… right?

Well, on the surface it’s a deep, biological drive inside every man to feel needed.

In other words,

Men are secretly OBSESSED with feeling irreplaceable… like they’re the only man for the job.

But it’s so much deeper than that.

You see, men are so powerfully drawn to anything that makes them feel this way,

it’s the driving force behind their every thought and action without them even knowing it.

To some extent, a man might get this hidden need met from his job, hobbies, or friends. 

But nothing in the world can satisfy that need like a woman… a woman who knows this secret.

Now pay close attention because this is the most important part of this article.

Men are secretly obsessed with feeling irreplaceable.. like they’re the only man for the job

Awakening a man’s ‘Hero Instinct’ is the surest way to make him fall in love with you.

In fact, there’s nothing more stunningly attractive to a man. 

Because it makes you his primary obsession in life.

And here’s the secret to how that works.

You become a man’s obsession, not by meeting his needs… but by revealing your own.

In other words, it’s not about trying to please him, it’s about giving him a way to please you.

Which allows him to feel like he’s actively winning you over.

And here’s why that’s so critical… It’s nearly impossible for a man to feel like he’s in love if he doesn’t feel like he’s earning that love.

When you do that, your relationship feels real to him for the first time.

He feels like he’s falling in love with you over and over again. 

All of his past relationships seem like a dim shadow to the passionate, urgent love he now feels for you.

And it’s because you’ve given him the first taste of real love.

And when you do this, watch how his desire for you suddenly soars.

Feel how he cherishes you, loves you, and understands you, in a way he never could have before.

Because now he’s truly at his best with you, and he’ll be grateful everyday that he found you.

That’s what happened when Rachel sent that text to Mike.

That simple hidden phrase completely changed the way he saw her in his life.

Discovering the power of these signals in my work was a game-changer.

I continued refining and uncovering more signals.

All Secret signals have one theme in common that is to awaken the ‘Hero Instinct’ in Man.

I have crafted specific steps such as ’12 word text message’ and few others through which the Hero Instinct of man can be awaken.

I decided to share all the secret signals in this book, ‘HIS SECRET OBSESSION’.

With this book, I want to help as many women as possible in a similar situation like Rachel.